About - Fiorella Madè

BRAND STRATEGIST, COLOUR ANALYST, STYLE COACH™

Hello, I’m Fiorella

I’ve spent over a decade in marketing and brand strategy, leading teams across time zones, launching markets from scratch, building experiences for global companies and the people who lead them.

What I didn’t expect was that the work would eventually lead me here: to colour, to style, to the surprisingly intimate territory of helping women understand how they’re perceived and why it matters.

**Looking back, it was the whole point.**

The gap between who someone is and how they show up is not about confidence; it’s about coherence.

And this gap looks like a brand that sounds like everyone else, colours that work against them instead of for them, or a wardrobe that doesn’t reflect who they’ve become.

Small misalignments that cost them presence, trust, and recognition.

That’s what I work on. Through brand strategy, colour analysis, and style coaching, separately or woven together, depending on what you need.

I guide women to close that gap in a way that’s grounded, strategic, and genuinely theirs.

Are you the next one?

FIND YOUR ALIGNMENT

My multi-faceted career path

From Strategy to Style, every chapter led me to Self-Expression

2014

I started my first business

My journey began as a Travel Agent, before I pivoted toward Digital Marketing. At that time, the field was still new in Italy, and I was among the first to experiment.

I launched my own business as a Digital Marketer, supporting both B2C and B2B clients.

2017-2019

Leading projects & teams

In 2017, I joined Mindvalley for the first time as Head of Product Marketing, where I led a team of 11 professionals across three continents.

Later, I became Head of Digital Marketing in a fast-growing tech startup.

These years taught me leadership, cross-cultural communication, and the art of scaling impact.

2020-2025

5 years into personal growth

Mindvalley became the stage for another chapter.

I worked as Senior Product Marketing Manager, then Head of Brand Experience Design & Events, leading two 500-person events as Events Manager.

Finally, I served as Brand Manager for Mindvalley’s brand and the CEO’s personal brand.

This was also when I dived deep into personal growth, integrating strategy with transformation.

2021-2022

Coaching & Brand Management

My love for coaching grew strong. I became a Certified Life Coach and later a Certified Business Coach, while also completing a Mini MBA in Brand Management.

Coaching gave me the tools to combine inner clarity with external strategy.

2024-Today

A new beginning: Colours &Style

I reconnected with a passion I had carried all along, and I trained as a Certified Style Coach™ and Professional Colour Analyst, studying at leading institutes in Italy and the UK.

Alongside, I launched ArmoBranding, a 3-month program for colour analysts and image consultants.

Also, I work with Lenka Lutonska as Membership Manager, and Donne in Fiore as Head of Marketing.

"She is an outstanding consultant and coach, and anyone who has the chance to work with her will quickly see the immense value she brings

Working alongside Fiorella at Mindvalley was an absolute delight. Her work ethic is unmatched—she approaches every project with dedication, precision, and a commitment to excellence.

As a brand strategist, Fiorella has a rare ability to craft compelling narratives and translate complex ideas into clear, actionable strategies. Her communication and project management skills make her an exceptional collaborator, ensuring alignment and clarity in every project.

Beyond her expertise, Fiorella consistently goes above and beyond, not just in her work but in the relationships she builds. She is an outstanding consultant and coach, and anyone who has the chance to work with her will quickly see the immense value she brings.

– Karolina Waligóra-Guimarães
Content Strategy, SEO & Organic Growth

"If you’re looking for someone who combines depth, competence, and heart, she’s the person you want by your side

When I decided it was time to scale my business—giving it more structure and choosing someone highly skilled, with the human depth and value-driven alignment to translate my vision and message authentically—I had no doubt about turning to Fiorella.

She is a passionate professional who brings both heart and expertise into your projects, following them with the same care and dedication she would give her own. She doesn’t just execute—she elevates your vision, strengthens your positioning, and supports your growth with intelligence and reliability. A true strategic partner, and a real gift for you and your business.

If you’re looking for someone who combines depth, competence, and heart, she’s the person you want by your side.

– Serenella Panaro
PCC | Executive Transition & Somatic Coach

"The session was fun, friendly, and very eye-opening

I had such a lovely experience with Fiorella together with my friend. The session was fun, friendly, and very eye-opening. She explained everything in a clear way and helped us understand which colors really suit us.

I really appreciated that she also provided us with practical makeup product recommendations, which makes it much easier to apply the advice in everyday life.

The reports she sent afterward were also extremely helpful. We both left the session feeling more confident and inspired.

Highly recommend!

– Chahinez O.
Colour Analysis Client

"Her warm and professional approach made the process very enjoyable

I had a fantastic experience with Fiorella. Her warm and professional approach made the process very enjoyable.

As an architect working often with colors, she offered a completely new perspective on how to assess colors in relation to a person.

The way she highlighted the importance of skin undertones was truly eye-opening for me.
I’ve always worn a lot of black but have been looking for ways to bring more color into my wardrobe.

This session not only confirmed that my intuition about suitable colors has been quite accurate but also gave me the confidence to embrace deeper tones.

– Mari H.
Colour Analysis Client

"I learned a lot and can also see better myself now what fits how

Fiorella used a tool to find out my essence of style based on 7 style essences. There is for example not only your body shape, but also your vibe.

I did the wardrobe check with Fiorella. Based on my colorpalette and essence of style we went trough everything and sorted out which is not a fit for me. In the end we combined the rest of my clothes to new styles and wrote down what I am missing in my wardrobe now.

Then we went to a shop to check my style. We found the best form and fit for my body plus checking also on the colors from my farbpalette. It was a really fun trip. So I learned much more how I can go shopping on my own with “new eyes”.

Fiorella gives you always the feeling of comfort and let you know tips how you can wear and combine your clothes. I learned a lot and can also see better myself now what fits how! Thanks a lot!

– Teresa B.
Personal Style Client

Happy clients over the world

Lovely
Words

My Certifications

Style Coaching Institute of London

Diploma Certificate in Professional Style Coaching™, with honours.

The Italian Image Institute

Colour Analysis Basics and Advanced programs.
Colour Analysis and Cosmetology, Masterclass.
Colour Analysis and Hair Styling, Masterclass.
Styling for Plus Size, Masterclass.
Styling for Men, Masterclass.

Accademia Consulenza di Immagine

Diploma Certificate in Neuroscience and Positive Psychology for Fashion.
Style Essence – Yin & Yang Archetypes Method course.
The Psychology of Fashion course and workshop.
The Piscopalette™ Colour-Psychology Method course.

Hey there, I´m Sophia

BRAND STRATEGIST, COLOUR ANALYST, STYLE COACH™

Hello, I’m Fiorella